![]() Just look at the Click It logos above which one helps paint a united picture? My money is on the second one. While spreading the design out like that may seem to give all of your logo elements a lot of weight, what it actually does is ruin the cohesiveness of the design. Instead, they’re confusing to look at, and they take the eye way too much time to scan (like using too much opacity). However, we often see logos that have elements dragged all over the page – the icon on the top left corner, a tagline hiding at the bottom, the business name somewhere in the middle – and these logos almost never send a message. This seems unfair didn’t I just say that your logo elements shouldn’t be on top of one another? However, if you’re hell-bent on playing with your icon, a cool thing you can try is to take an icon, enlarge it, and then put your logo name inside.Īnd, voila! You have a proportional logo with a cool, icon-like border. And, icons that are larger than the business name take up too much space, and they’ll make it really difficult to resize your logo on smaller surfaces (such as on business cards or social media posts). In this vein, your icon should support your logo without overwhelming its design. Ideally, your audience will eventually come to associate your icon with your business name, but that’s only going to happen if each element works together. ![]() It’s the thing your audience will most remember about your brand, while your icon tells your audience something more about the logo (just like your tagline). However, if you’re using a name-based logo, then your logo name will carry a lot of weight. But, once a tagline gets bigger than your business name, it’s probably time to rethink your design from scratch.Īgain, you want to achieve harmony between the different elements of your logo – including your icon. Remember that it’s perfectly fine to have a tagline that’s smaller than your logo – in fact, it’s usually preferable. And, the last thing you want is for your audience to think your tagline is actually your logo name – like “Explore the Unknown” looks in the top-left logo. Yet, we often see designs that all but swallow the logo itself, because the tagline takes up so much space on its own.Īccording to principles of design hierarchy, we tend to perceive objects that are bigger as more important for example, we always read the title of a text first, and only then continue on to the body. I repeat: The tagline is not the main event of your logo. Whether you choose to have a tagline in order to showcase the value of your business or explain more about what your company does, it’s not the main event. When pairing fonts, always try to stick with two that contrast enough from one another that your audience can easily tell the difference between them, but that still give off the same feeling and vibe.Ī tagline is meant to enhance your logo, in that it tells your audience a little something extra about your business. In contrast, the logo to the right tells me that “Green building” as a whole is helping to describe the company Ocean, because of the way the fonts complement one another. Can you take away a message from this design? I know I can’t. Notice how the first logo here looks like it has three distinct features – Ocean, Green, and Building. ![]() This is because every font has a certain mood that they bring to the design table, and using too many fonts automatically confuses this mood. In fact, your logo should have a maximum of two fonts – one for your business name, and the other for your tagline. We’ve spoken about the right ways to pair fonts before, but it’s worth repeating here for anyone trying to design their logo.įonts should never come in fours or fives, and your logo definitely is no exception to that rule.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |